MGC Promotes Its Design Expertise to the AIA
With the newly formed Michael Graves College (MGC) and School of Public Architecture come new and abundant opportunities to promote our design expertise to the broader community. Seizing the moment, MGC hosted a series of workshops on such topics as “Prefabricating the Future” by Professor of Architecture Craig Konyk and “Psychological, Aesthetic, and Phenomenological Aspects of Natural Elements in the Build Environment” by Interior Design professor, Saglinda Roberts, to promote our program and the work of our students to members of the American Institute of Architects (AIA). Presentations were held weekly from February through April, and participants received continuing education credits for attending.
I contributed to the series through a workshop titled: “Design and Promote Your Stand Out Brand,” excerpted from the personal branding chapters in my recently published book, Stand Out. In the session, attendees learned how to reflect on their own brand, and what they want it to become by answering questions about their personal vision, mission, and brand characteristics. Participants left the session with a completed creative brief, populated with responses they can use as a guide for creating their own brand identities.