Peachpit Press Releases My Book: "Stand Out"

There is nothing more flattering than your 8-year old son adding your book next to his beloved books on his bookshelf.

There is nothing more flattering than your 8-year old son adding your book next to his beloved books on his bookshelf.

Peachpit Press Releases My Book: "Stand Out" 

I am proud to have written “Stand Out” because it challenged me to articulate and map out an easy-to-understand formula that my students can utilize to develop their personal brand and portfolio projects, tasks that they (and, indeed, anyone who is selling themselves in today’s marketplace) often grapple with. I am thrilled with the team of RBSD students I selected to assist me with the project, not just for their design and production skills, but also for their wholehearted collaboration and commitment to the book. Their insights and feedback provided immeasurable value as I set out to articulate the right message in the right way to my target audience. I am especially proud of Margaret Grzymkowski (Spring 2015) whose whimsical illustrations added warmth and charm to the book, making it visually appealing and readable, and Stephen Sepulveda (Fall 2015) who took my initial cover designs and worksheet layouts and infused his magic to make them functional and aesthetically pleasing. I witnessed firsthand their transformation from learner to professional, under my intense instruction. My team of four students and two professionals became a well-oiled, highly functional machine that empowered each member to realize his and her own strengths and abilities. I was not just a witness to their growth; the experience made me a better professor.