Interdisciplinary Experiential Learning

Kean University is teaming up with the New York Jets to create academic and career opportunities for students, becoming an Official Education Partner of the NFL team. The Jets and the University announced the new partnership, which includes a multi-faceted educational program for Kean students featuring a new Jets-centric course to be offered at Kean. Students and alumni will also have access to internships and jobs with the NFL franchise. 

OBJECTIVE
Dr. David Birdsell, Provost and Senior Vice President for Academic Affairs, selected faculty to design and develop a cross-disciplinary course with graphic design/advertising, marketing + management, and communication students. The goal is to work with the New York Jet’s football team administration to identify ways to help the organization with its marketing efforts.

PROJECT DURATION
Spring semesters, 2022—2026

COURSE
ID 4110 02 NY Jets: Sports Marketing, Branding, and Communication

TEAM
FACULTY: Denise Anderson (Graphic Design/Advertising), Shweta Singh (Marketing + Management), Suzanne Schwab (Communications Design)
STUDENTS: 32 / Four interdisciplinary teams